Will Jones is the CTO and Co-founder of Gendo, with over a decade of experience building technical products, many rooted in machine learning.

Before founding Gendo, he spent many years exploring generative algorithms as a medium for creating art - both digital and physical. That curiosity around creativity and computation now informs his work, shaping Gendo’s approach to AI as a collaborator in the design process rather than just a tool for output.

Like Ismail, Will also produces music and scores for short films - and yes, they are planning to start a Gendo band.

Ismail Seleit is the Head of Applied AI at Gendo, operating at the sharp intersection of machine learning and architectural practice. After a 13-year career as an architect driving design technology at Foster + Partners, Ismail brings ruthless pragmatism to the generative AI space. He refuses to treat artificial intelligence as a gimmick. Instead, he builds high-level computational workflows that eliminate systemic friction across urban and product scales. By stripping away the tedious mechanics of the process, his objective is absolute: helping designers focus on what really matters, design.

Beyond his architectural mandate, Ismail is an ambient-electronic music producer and film composer. This synthesis of strict analytical logic and creative exploration defines his character, rigorously dismantling conventional design problems to build smarter, future-proof methodologies.

‍