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Steven Rubio is a Colombian architect, educator, and founder of Show It Better, an educational platform launched in 2016 focused on architectural representation, digital workflows, and emerging visualization technologies. With a background in architectural practice, his work sits at the intersection of design, communication, and technology.Through courses, workshops, and digital resources, Steven helps architects develop clearer, more efficient visual workflows from concept to presentation) emphasizing transferable principles and the thoughtful integration of real-time tools and AI into everyday practice.His content reaches over 750,000 architects and students worldwide, with more than 24 million views across YouTube and Instagram. His work centers on visual clarity, narrative structure, and using technology to communicate architecture more effectively.
Steven Rubio, founder of Show It Better, reflects on a decade of using YouTube to help architects communicate their ideas more clearly. Starting from his own frustration in architecture school, he shares how learning through online tutorials led him to build a platform focused on representation, storytelling, and teaching. His talk explores the value of starting before you feel ready, using teaching as a way to learn, and building trust through consistent, useful content that helps architects present their work better.
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