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Technical Account Manager Simon Blakeney is an Unreal Engine, Twinmotion, and XR expert at Epic Games. His thought leadership contributes to the evolution of Epic’s ecosystem of software products and the generation of publicly available resources for end users in the community. In his capacity as a dedicated specialist for Epic’s key AEC accounts, Simon helps firms successfully adopt cutting-edge real-time solutions. This includes providing guidance on the integration and scaling of the many software solutions under the Unreal Engine umbrella and how to produce interactive worlds with the advantage of AR, VR, and LiDAR technologies. More recently, Simon has begun expanding his guidance to the Automotive, Fashion and Media & Entertainment industries.
In this talk, Simon Blakeney explores how real-time technology is transforming the way architecture is designed, visualised, and experienced. Drawing on his work at Epic Games, he demonstrates how tools originally built for the gaming industry are now enabling architects to move beyond static representations into fully interactive, immersive environments. The talk highlights the shift towards real-time workflows, where designers can iterate faster, collaborate more effectively, and communicate ideas with greater clarity to clients and stakeholders. Simon also reflects on the broader implications of this convergence between architecture and gaming, suggesting a future where the boundaries between digital and physical space continue to blur, opening up entirely new ways of designing and experiencing the built environment.
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