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Pamela Nunez Wallgren is the Co-Founder and CEO of Finch, a web-based, AI-powered generative design solution built for early-stage architectural workflows. Finch enables architects to rapidly generate, iterate, and evaluate spatial layouts using real-world constraints and performance data.With a background in architecture, Pamela is building the tool she needed herself, replacing manual, repetitive tasks with intelligent, data-driven workflows that unlock greater creativity and efficiency in the design process.
Pamela and Jesper from Finch explore how architectural workflows are changing as AI, automation and interoperability become part of everyday practice. Drawing on a live workshop with KPF, they show how teams can move from manually producing repetitive drawings to directing outcomes, evaluating more options and making better design decisions earlier in the process.
The talk follows a connected workflow from urban massing in Grasshopper through to BIM-ready floor plans in Revit, demonstrating how hundreds of apartments can be generated, refined and coordinated in a fraction of the usual time. At the core is a shift in the architect’s role, from drafter to curator, using technology not to replace design thinking but to strengthen it through faster iteration, better data and greater control over results.
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