Mariana Cabugueira is the CEO, Architect and Founder of [MC] Studios, a London-based practice designing buildings, masterplans and immersive environments across physical sites and digital worlds. With senior experience at Zaha Hadid Architects, a Director role at the metaverse company Wilder World, and a postgraduate degree from the AA Design Research Laboratory in London, Mariana leads an international team of talented architects, designers and Unreal Engine artists working across architecture, AI, extended reality and cinematic production.The studio is currently designing public landmarks in Brazil with the Government of Ceará, a civic landmark in India, a masterplan airport in Saudi Arabia, Dubai’s first Icon-Dedicated Tower, AI-CGI for the UAE, the Philippines, Europe, and the iconic NBA stadium project in Las Vegas.At the core of our work is a clear stance: architects must lead world-building in both physical and virtual space; AND - when facing automation - we will distinguish ourselves through our human-craftmanship design approach - we master these tools seamlessly - they dont master us - and thats our Digital Authorship.