George from X-Figura explores what happens to architectural thinking when AI enters the concept design process. Rather than focusing only on impressive image generation, he questions how these tools affect judgment, authorship, and decision-making inside practice. Drawing on his work across architecture, software, and education, he looks at the growing tension between the drive to automate design workflows and the profession’s need to retain critical thinking, accountability, and creative agency.

The talk examines how AI is already reshaping concept design through image generation, video, 3D outputs, agents, and multimodal workflows, while also raising deeper questions about over-reliance, black-box tools, and the risk of handing too much control to software. Through examples from X-Figura and major practices using the platform, George presents a more reflective vision for AI in architecture: one that supports collaboration, feedback, and reasoning rather than simply automating production. The session is ultimately a call to design tools that help architects think better, not just work faster.

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