George Guida is the founder and CEO of xFigura, an AI powered platform for early stage architectural design, and a partner at ArchiTAG LLP, a practice merging architecture, technology, and research. An ARB registered, LEED accredited architect, he is a leading voice on AI in design and advises on industry policy through the RIBA and AIA Expert Advisory Group on AI. Originally from Rome, George studied at the Architectural Association and Harvard Graduate School of Design, previously taught at the University of Pennsylvania, and now teaches at Harvard, with prior experience at Foster + Partners and the MIT Media Lab.